RYANN

SAWYER

SOCIAL MEDIA
CONTENT
PHOTOGRPAHY
VIDEO

I'm a freelance marketer and content creator with 5+ years of experience helping brands grow through thoughtful social media and content strategy. I work closely with small businesses to create authentic content—from planning and photography to video and day-to-day social management.

  • I create content with purpose. Combining strategy, storytelling, and creativity to help brands build meaningful connections on social media.

MY PROCESS

  • DISCOVER

    Understanding your brand, audience, and goals.

  • CREATE

    Capturing, producing, and editing content built for social.

  • GROW

    Using strategy, analytics, and iteration to refine content and drive results.

featured work

Social-first content and creative campaigns designed to help brands build community, tell their story, and stand out online.

Created a teaser-style launch video to announce Studio78's new location, focusing on curiosity and shareability to drive organic engagement. The post reached 51.5K+ views organically.

Developed a Member Spotlight series designed to strengthen community through authentic storytelling. The featured video reached 13.3K+ organic views, highlighting the impact of member-driven content.

Styled and photographed branded content featuring Studio78 merchandise alongside complementary lifestyle brands, creating engaging, partnership-friendly social media assets.

Adapted a trending cultural moment into branded content, creating a timely, shareable post that aligned with Studio78's voice and encouraged organic engagement.

Adapted a trending Instagram format into a branded carousel that aligned with Studio78's voice. The carousel post combined a recognizable social trend with the studio's empowering messaging to increase engagement and shareability.

studio78

case study

Role
Social Media Strategist & Content Creator

Client
Studio78 - Boutique Pilates Studio

Overview
Lead Studio78's social media from strategy to execution, partnering closely with the owner to align content with the studio's brand vision and business goals. I oversee the full content lifecycle—from planning and production to publishing, community engagement, and performance analysis.

Strategy

  • Collaborate closely with the owner to align content with Studio78's brand vision and business goals.

  • Develop monthly content calendars around launches, partnerships, events, and seasonal campaigns.

  • Produce photography and short-form video optimized for Instagram and TikTok.

  • Manage publishing schedules and daily community engagement.

  • Monitor performance metrics to refine strategy and optimize future campaigns.

Results

  • Grew Instagram followers by 20% organically in six months.

  • Increased accounts reached by 78.5% through strategic content planning and short-form video.

  • Produced multiple high-performing Reels, including one with 51.5K+ organic views.

  • Owned the social content lifecycle from strategy and production to publishing and optimization.